Purpose - The purpose of ebay is to allow users to buy and sell various items to other users. The target audience of ebay are people 18+, it is largely a mass audience as most people have used ebay to buy or sell something at some point in their lives.
Visitor needs - eBay allows its users to both buy from, and sell to other users on the website.
User experience: eBay directs its users through different categories of item depending on what the user is looking to buy.
Features: eBay includes photos of products that people can buy to help sell the product. The homepage also has a search bar to help find specific items. eBay also lets people write reviews on certain products and users who sell products. the homepage also advertises certain products that are available on the website.
Benefits: The benefits for the producer are that eBay takes a cut of all sales made on the site so that makes them money. The benefit for the users are that eBay cna be used all over the world so people cna buy things that could be on the other side of the world to them.Content - eBay in 1999 has noticeable differences in how it looks. It is a lot less sleek, and there are a lot less hyperlinks and more buttons and tabs on the more modern website. There are also more images on the modern website. on 1999 website there is also the option to 'Get News'. This option is not there on the modern website.
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