Purpose - The purpose of Facebook is to allow its users to share their thoughts and opinions with friends and families. The target audience of Facebook is anyone of the age 10+ as the way Facebook works means that anyone too young may misuse it. Facebook appeals to a mass audience because most people use it and it appeals to most people because it allows them to socialise with people they would otherwise be unable to.
Visitor Needs - Facebook serves the needs of its users by allowing them to leave likes and comments on their friends posts and photos.
User experience - Facebook lets its users look at recent stories on their news feed and also check friend requests and look at messages they have received. People can also check their notifications so they can see things that they have been tagged in by their friends.
Features - Facebook has a search bar to help find your friends and send them friend requests. In terms of social features Facebook has Facebook messenger that lets users send instant messages to each other and create group chats with multiple friends. Facebook has a text box that users type their statuses in and post them online. The only videos and photos that are on the site are the ones that users have posted themselves.
Benefits - The benefits for the producers of Facebook is that they include advertisements on the website that makes Facebook money. The benefits for the user of Facebook is that it reaches the whole world so people form the world over use it, so it allows people to socialise on a global scale.
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