LO1 - Analysis of Youtube

https://www.youtube.com/

Purpose - The purpose of YouTube is to allow its users to both watch and share videos that range from music to gaming to vlogs. The target audience of YouTube could be anyone because of the wide variety of content that is available on YouTube. YouTube' audience would be a mass audience because with the amount and variety of content available through it there will something that appeals to anyone.

Visitor Needs - YouTube is a Video on demand (V.O.D) site. It allows its users to like dislike and comment on videos that have been uploaded to the site. It also allows users to upload their own videos to the website.

User experience - YouTube does similar things to eBay in that it directs users through different categories of videos (Sport, Music, Gaming etc.)

Features - YouTube obviously includes videos as it is a Video on demand site, The videos are there to entertain users. It also has a search bar to find certain videos. It also has the option to filter specific kinds of videos such as sports, gaming, music etc.

Benefits - The benefits for the producers of YouTube are that YouTube plays advertisements before every video that gets YouTube money. The benefits for the user is that YouTube is entirely free.

Content - The content on the YouTube homepage has clearly changed a lot since 2005. As you can see YouTube was a dating site back in 2005 and changed into the V.O.D site that we know today later on. The only thing that does not appear to have changed is the logo. The large white space on the image above would be filled with profiles I assume. Whereas now the homepage is filled with recommended videos and different tabs that allow you to view different types of video (Sports, Music, Gaming etc.)